First release: November 13, 2019

Private Luxury Resorts, Mexico vacation rental company, explains in this section how your information is collected, used, treated and disclosed through our web page and associated sites. The person in charge of the treatment of your data is Private Luxury Resorts (hereinafter “the company”).


Data collected and provided

Within the activities that Private Luxury Resorts performs as a vacation rental company, we will be receiving and using personal information that we are committed to protect. This information can be classified into:

Cookies and similar technologies.

We use cookies and similar technologies when you browse our website, interact with our online advertisements or when you receive and read email communications. We are able to collect automated information through tools such as cookies, web beacons, pixels, browser analysis tools, among others. Often, the information we collect with cookies and other tools is only used without reference to personal information. In rare cases, we associate the information we collect from cookies and other technologies with your personal information.

Third-party companies, including Facebook, may use cookies, web beacons and other storage technologies to collect information from our website and elsewhere on the Internet and use it to provide measurement services and targeted advertisements. If you wish, you can opt out of the collection and use of information for ad targeting by making the ad settings in your Facebook account and contacting us.

How we use your data

All information you provide to Private Luxury Resorts is used, stored and processed for:

Develop and improve our website: we use your information for activities such as:

Design an environment of trust with the best security conditions for:

Measure, improve and customize our marketing strategy in order to:

You are completely free to choose the messages you wish to receive from our company, as well as to limit the information you provide to us and to voluntarily participate in promotions and marketing programs.

To unsubscribe from our marketing emails, click on the “Unsubscribe” link at the bottom of all our emails. Even if you choose to unsubscribe from these communications, we may still need to contact you to provide you with relevant information about your account transactions.

Exchange and dissemination of information

Advertising and social networks

To the extent permitted by law, Private Luxury Resorts may use basic personal information about you (generally, we will only use your email address) to register and share with social networks such as Facebook or Google to generate leads, drive traffic to our website or otherwise promote our products and services.

The company cannot control or monitor the social networks with which we share your basic personal information. Therefore, if you have concerns about how your social media platform providers treat your personal data, you should contact them directly.

You may also contact us at any time to request that our company discontinue using your data for direct marketing purposes.

Information flow between guests and suppliers

In order to expedite bookings with our company, we may need to share your information with other vendors in order to properly fulfill the service we provide to you, as discussed below:

When you submit a reservation request as a guest, we will share certain information about you with the Supplier (and Co-Supplier, if applicable) including your full name, the full name of additional guests and any other information you allow to be shared. Once your reservation is confirmed, we will share information with you to provide additional assistance if required.

We do not share your billing and billing information with other Members.

Legal provisions of your data, use for legal requirements and protection of the company’s rights

Private Luxury Resorts, as a legally constituted company, shall have the power to provide your information to courts, law enforcement, governmental or tax authorities or authorized third parties, if required or permitted by law, or if absolutely necessary for the purpose of:

  1. Fulfill all our legal obligations
  2. Respond to claims and/or demands made against Private Luxury Resorts
  3. Respond to any request related to a criminal investigation, any activity that is deemed illegal or any other activity that would involve us, you or any of our other users to legal liability
  4. Enforcing our T&Cs or other agreements with any of our Members
  5. Protect the rights, property or personal safety of Private Luxury Resorts, its employees, officers or members of the public.

All of these activities are done in order to comply with our legal obligations, protect your vital interests and the interests of others; or for the legitimate purposes, ours or a third party’s, of maintaining the security of the site, preventing crime, exercising or defending rights, or preventing harm.

Tax authorities

In territories where we are responsible for the collection and transfer of vacation rental taxes, both suppliers and guests expressly authorize us, without further notice, to disclose data about their transactions, reservations, accommodations, lodging taxes and other relevant information to the relevant taxing entities, including, but not limited to, the name of the supplier or guest, dates and amounts of transactions, tax identification numbers, the amount of taxes collected (or owed) by suppliers on behalf of guests, and contact information.

Merger, acquisition or liquidation

In the event that Private Luxury Resorts initiates any merger, acquisition, reorganization, sale of assets or enters into bankruptcy or insolvency proceedings, we may sell, transfer or share all or part of our assets, including your personal information. In such a case, we will inform you in good time before your personal data is transferred and becomes subject to a different privacy policy.

Your rights

Contact us to exercise or enforce any of the rights described in this section with our data controller. You may need to verify your identity and your application before initiating any action you have requested (see Section 10 for contact information).

Management of your information.

You can log in to our website and update some or all of your information through your account. You are in charge of keeping your personal information up to date.

Validation of incorrect or incomplete information.

You may ask us at any time to validate any personal information that you believe is incorrect or incomplete and to correct it if we are unable to do so.

Data access and portability

If permitted by applicable law, you have the right to request copies of the personal information we store about you. You may also request a copy of the personal information you have provided to us in any written format and request that we forward such information to another service provider (if technically feasible for us to do so).

Custody and disposal of data

We will keep your information for as long as it is necessary for the execution of the services contracted between the company and you, as well as to comply with our legal obligations. If you no longer want us to use your information within our website and database, please contact us to request deletion of your personal information.

Revocation of consent

If you want to revoke the treatment of your data and the consents that exist in our company, you must contact us and specify which consent you want to revoke. The revocation of your consent does not affect the lawfulness of the processing of data subject to your consent that has been carried out prior to such revocation.

Opposition to the processing of personal data

The legislation in force may give you the right to require our company not to process your personal data for specific purposes when this processing is done on the basis of legitimate interest. If you exercise your right to object to the processing of your personal data, the company will stop processing your personal data for these purposes, unless we can prove that there are justified grounds for doing so or if such processing is necessary for the institution, exercise or defense of legal proceedings.


You have the right to lodge with the competent data protection authorities any complaint about data processing activities carried out by Private Luxury Resorts.

California Residents

The California Consumer Privacy Act (CCPA), which will become effective January 1, 2020 will allow users living in the state of California (USA) to request and obtain from Private Luxury Resorts a list of third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the previous year.

As mentioned above, Private Luxury Resorts cannot share your personal data with third parties for their own direct marketing purposes unless you have given your prior approval.

You can also prevent your personal information from being shared with third parties for their own direct marketing purposes by revoking your consent. If you consent to receive marketing and other communications from third parties, the treatment of the information you choose to share with that third party will be guided by that third party’s privacy policy and terms of service.

Changes and/or modifications to the Privacy Policy

Private Luxury Resorts reserves the right to modify the Privacy Policy at any time by virtue of this provision. If we make changes to this Privacy Policy that may harm you in any way, we will notify you in advance of the changes in accordance with applicable law. If you do not accept them, you may stop using the Services.

Your continued use of our services after the effective date of any of the executed modifications will be taken as acceptance by you. We will post the latest version of this Privacy Policy in the appropriate section of our website and change the “Last Updated” date indicated at the top of this Privacy Policy.

We may not be able to provide you with timely notice of changes we may need to make to comply with certain legal, regulatory or security requirements, but we will notify you of these changes as soon as practicable.


If you wish to contact us or have any questions or complaints about this Privacy Policy or our company’s information handling practices, we can be reached at: Paseo Fonatour San Jose 928, Campo de Golf, San Jose Cobos, Baja California Sur, Mexico, 23406. You can also write to us at